Laura McDermott

Media Relations Manager, Laura McDermott, is responsible for developing and executing media relations campaigns that provide ACI with a consistent national presence in the public domain.  By showcasing ACI as a benefits industry leader through print articles, speaking engagements, award nominations and strategic partnerships, Laura intends to maintain customer retention while attracting new business.

Laura came to ACI in August 2007 with over five years of marketing and public relations experience in the entertainment sector.  As Promotions Manager and Marketing Coordinator for La Jolla Music Society, Laura designed and implemented marketing and publicity campaigns that met and exceeded ticket sales goals for over 40 concerts a year, including a three-week summer music festival.  Prior to moving to San Diego, Laura worked for Universal Studios Publicity Department for three years where she was an integral team member in the execution of national DVD release campaigns including large-scale events and red carpet functions. 

Originally from New Jersey, Laura attended the University of Southern California and graduated with a BA in Communication in 2004.